PROFESSIONAL EXPERIENCE

CONSULTANT
CREATIVE DIRECTOR
BRANDING SPECIALIST

March 2016 – Present 

MATTEL
CREATIVE DIRECTOR

Global Marketing Communications

February 2014 – 2015

For Monster High, Ever After High and Mattel Games: Lead internal and external agency teams to develop the visual communication of new and existing brands. Launched multiple integrated, 360 campaigns, across print, broadcast, outdoor, experiential, retail, online and social media. Collaborated with marketing teams to develop the brand strategies that drove those campaigns. 

MATTEL
SR. Creative Manager

Global Marketing Communications

November 2011 – February 2014

Supported the Barbie and Monster High business with global brand campaigns that engaged new and existing fans across print, broadcast, outdoor, experiential, retail, online and social media. 

Launched the Ever After High brand: Collaborated with multiple creative and marketing teams to develop the brand’s launch strategy and visual look, then led the Marcom design team to create branding and marketing materials, a brand book and a launch guide.  

Developed and executed global brand guidelines to support marketing initiatives for Polly Pocket, Mattel Games and Little Mommy.

MATTEL
CREATIVE MANAGER

Global Marketing Communications

April 2009 – November 2011

Continued to implement the vision for the Barbie re-brand with the development and execution of global brand guidelines. Drove custom solutions to support and elevate Barbie Collector and developed pitch materials for halo partnerships. Grew brand at retail by developing one-of-a-kind programs to differentiate retail partners and launched Barbie’s first ever standalone store in the United States.

Developed and executed global brand guidelines to support marketing initiatives for Monster High, Polly Pocket and Little Mommy.

MATTEL
PROJECT DESIGNER/
ART DIRECTOR

Global Marketing Communications

May 2006 – April 2009

Served on the task force to simultaneously globally relaunch the Barbie brand and activate her 50th birthday celebrations. Supported the relaunch by leading the design for the Mercedes-Benz Fashion Week Bryant Park takeover, along with partnerships with Stila, Dylan’s Candy Bar and Jonathan Adler. Developed guidelines to insure the re-brand was executed consistently globally.

MATTEL
SENIOR DESIGNER

Girls Packaging

August 2004 – May 2006

For the Polly Pocket and Furryville brands, I worked with copywriters and packaging engineers to create unique packaging and overall line looks that stood out in-aisle and against the competition.

BELKIN
GRAPHIC DESIGNER

Global Branding and Packaging

November 1999 – March 2004

Closely collaborated with marketing and product managers to launch Belkin’s wired and wireless networking product lines. Created the visual communication that was executed over packaging, installation guides, product brochures and in-store merchandising.

EDUCATION